1 thanks to Eternal Atake’s new supplemental mixtape, LUV Vs.
Of course, Lil Uzi Vert might challenge this principle as he heads for another week at No. But on both the physical and streaming fronts, Music to Be Murdered By demonstrated that when artists repeat themselves artistically or promotionally, they should expect diminishing returns. To be clear, 279,000 units is still an excellent debut by 2020 standards, especially for an artist who’s been in the game for more than 20 years. That sum included 217.6 million streams-slightly below Kamikaze, despite having seven more tracks -and 117,000 traditional album sales, less than half that of its predecessor. Factor in 252,000 traditional album sales-bolstered by various merchandise bundles on his website-and Eminem had a cross-platform smash with Kamikaze.Īs a result, Music to Be Murdered By had a considerably smaller debut than its predecessor, moving 279,000 units in its first week. Fans were so stunned when they realized the album came out, they streamed it en masse-and then they streamed it again, and again, and again to decipher the myriad insults Eminem lobbed at his rivals and haters. Kamikaze also earned 225 million streams in its first week, a career high for Eminem. Kamikaze was a commercial smash, moving 434,000 units in its first week, a major improvement over Revival’s lukewarm 267,000 debut. The rapper already used the surprise release strategy in 2018 with Kamikaze, a vitriolic collection of diss tracks aimed at critics and other rappers that served as a course correction after 2017’s critically reviled Revival.
#Luv vs the world tracklist full#
In its first full week, Eternal Atake earned 400 million streams, the fourth-biggest streaming week ever behind Drake’s Scorpion, Post Malone’s Beerbongs & Bentleys and Lil Wayne’s Tha Carter V.Įminem did not benefit from the same sky-high anticipation when he released Music to Be Murdered By. They streamed the album rabidly, shooting it to 47.7 million first-day Spotify plays, the third-biggest debut of 2020. So when Eternal Atake arrived on streaming services last Friday morning, fans were naturally stunned-and ecstatic.
After missing several self-appointed release dates (and flippantly announcing his retirement at the beginning of 2019), Uzi was not exactly the most reliable source for updates on his own music. Unfortunately, those fans had no idea when the album would actually arrive. 5.Ĭlearly, fans were champing at the bit for the rapper’s new album. The song became Uzi’s biggest Billboard Hot 100 hit to date, peaking at No. Finally, in December, Uzi released “Futsal Shuffle 2020,” which served as Eternal Atake’s lead single. The rapper was embroiled in a public feud with Generation Now throughout 2019, with both parties blaming each other for Eternal Atake’s delay. Uzi shared ostensible album artwork and dropped a promo single later that year, but an album never materialized. Murmurs of a follow-up to 2017’s Luv Is Rage 2 began in May 2018, when Don Cannon-cofounder of Atlantic Records imprint Generation Now, to which Uzi was signed-hinted that the rapper would drop a new album by the end of the year. With Eternal Atake, Uzi benefited from two years of pre-release hype. So how did Eternal Atake score a bigger debut than Music to Be Murdered By? A few factors played into Lil Uzi Vert’s robust debut, and no, none of them boil down to “Uzi is the GOAT” or “Eminem is trash lol.” From a marketing standpoint, here’s why Uzi claimed the biggest hip-hop debut of 2020 so far.
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